10 Feb 2015

The Importance of being a creative problem Solver

A recent global CEO Study by IBM which surveyed more than 1,500 chief executive officers from 60 countries and 33 industries worldwide concluded that creativity is now the most important leadership quality for success in business.

Yes it’s a FACT; the world we all now live in is a VUCA one (Volatile, Uncertain, Complex & Ambiguous), and in such an environment, is it not a given that creativity and problem solving skills will be critical, to help any organisation continue to survive and thrive into the future. Consider for a moment, is it not true that the type of work we are all now doing (or will be doing) requires or will require more creative thinking than it used to? How often have we heard: No we’ve never seen that problem before? No I’m afraid we don’t have a clear set processes, rules or guidelines to deal with this issue, and no we don’t have any history to rely on or help us to solve that urgent problem!

Yes it’s also a FACT; we can all become more creative! Dr Amantha Imber in her bestselling book “The Creativity Formula”2009 shows us (based on proven scientific research) that, we can all do simple & practical things to help us become more creative. Also, recent discoveries in neuroscience have demonstrated that by engaging in certain mental tasks or activities we can actually change the structure of our brains. Proof of this is the incredible story of Barbara Arrowsmith-Young “The Woman Who Changed Her Brain” 2012.

There is no doubt that creativity is the most important human resource of all. Without creativity there would be no progress, and we would be forever repeating the same patterns.”

Edward De Bono

To solve problems efficiently & effectively we need to be able to use 2 very different thinking styles. Firstly we need to use ‘CONVERGENT THINKING’ and logic to make sure we identify & define the problem correctly, next we need ‘DIVERGENT THINKING’ and creativity to look for ideas and possible solutions, and then finally, we need convergent thinking again to help find the best outcome or solution.


Our new exciting creative problem solving course is all about providing participants with a framework and some proven practical tools to help with both critical types of thinking, thereby empowering people to be better able to deal with the challenges of the current and future workplace and business environment.

For me, the course paid for itself in my next week at work and continues to reap dividends, I heartily recommend this course to all decision makers, not just project managers, as a great course to improve the quality of thought at work, and frankly, in one’s personal life.

Joel Stroup, General Manager Media Delivery Telstra

More information about this course



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